Ben Crowder

Blog: #release-bundles

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Release bundles reburied

The release bundle idea did not age well. It may be the right idea somewhere down the road, but this past week and a half it stifled my projects more than it helped. Putting it on the backburner for now.


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Release bundles reborn

Starting now, I’m going to batch releases of my art/writing/etc., posting things only at the beginning of each month. I did this back in 2014–2015 for four or five months, and I think it’s a good fit for me again.

Arbitrary reasons for doing it (acknowledging that it would be just as easy to argue convincingly in the other direction):

  • To focus more. By not thinking as often about posting work (speaking mainly of art here since that’s primarily what I’ve been doing lately), I’ll hopefully be able to focus more on the work itself and less on its reception.
  • To slow down. Being able to release finished work immediately is a magical and wonderful part of the Internet, but I think some detachment can be helpful, giving ample time to assess and reassess the work and to polish it further before finally posting it. (I have regrets. Not many, but I do have some.)
  • I don’t know that batching will actually make this happen, but: to work more on somewhat larger projects that take more time. My current working theory, however, is that immediate release cycles encourage me to optimize toward projects I can finish as quickly as possible. The experiment is to see if slowing the release cycle down makes an actual difference there or not. It may not. I may just be lazy and ill-suited for large projects.
  • To write more blog posts that aren’t just release posts. Or, failing that, to at least make the blog feel less like a neverending train of releases and navel-gazing meta posts. (I do believe I’m yearning for the old days, when I wrote “real” posts. We’ll see if the essayist in me still lives.)

Rules I’m arbitrarily giving myself in this experiment, and other tacked-on miscellaneous thoughts that I didn’t want to start a new list for:

  • I’ll post each bundle on the first day of each month, or the second day if the first is a Sunday. (I’m calling these batches “release bundles,” by the way.)
  • A project has to have been finished for at least a week before I can release it — so anything finished during the last week of the month will go out a month later.
  • There’s no set end date for now. If it works well, I’ll hopefully keep doing it for a long time. If it inhibits the old creativity, I’ll stop.
  • I’m not sure yet whether I’ll write about in-progress projects during the month. Lately I’ve found myself harboring some misgivings about working in public, or at least some parts of it, and I need to soul search and figure out what I’m comfortable with and what makes the most sense for me and my introvert self.

Here we go. Next releases will be on March 1.


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