I’ve adopted a new rule for myself: create before consume.
Each day, I have to do creative work for a set amount of time before I allow myself to consume (which I’m defining as reading books, since that’s what I care about).
It’s a gimmick, of course, but it’s working. It gets me past the “I’m tired and my back hurts and I don’t feel like doing anything except reading” that I’ve been struggling with this year.